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Social media is evolving from an engagement platform to an ecommerce platform. With the year ending, I’ve been thinking a lot about where I was and what I was doing around this time last year. In December 2008, I was presenting to all my clients a Twitter 101 deck and giving them a practical, logical [...] I’ve been closely following newsletter marketing these days – while it’s tough to find out exact response rates and gauge effectiveness, I try to judge each newsletter from my own lens, or its uniqueness. I found LifeBooker via a Facebook Ad and signed up for their deals and newsletter. Just today I recieved this email [...] Ben Malbon and team of BBH Labs has an amazing, thought-provoking discussion on Twitter and the future of it. Here is the comment I posted on the blog: (Read the main post first!) I think there are two lenses to have this conversation from: a personal lens and a business lens. On the personal front, I think Maria [...] I’ve been aware of this nifty little tool (Thanks to Jazmin) for some time now and everyday, I think – today, is the day when one of the massive beauty companies (read: L’oreal, Estee Lauder, P&G, LVMH) are going to license this technology and build it into their website. Why wouldn’t a color cosmetics company [...] Yelp.com Scam: I have written previously about monetizing online communities. To sum it up, my point was that communities do not convert into paying customers unless the expectation is set at the very beginning. The recent Yelp.com extortion scam further strengthens my point. Yelp.com is not yet a profitable company – its primary source of revenue [...] My biggest pet peeve is coming into my inbox with friend requests from names I don’t recognize AT ALL. This post has been a long time in the coming. I am a little pissed off right now because I am struggling with handling the facebook conundrum. Facebook has unfortunately liquidated the meaning / definition of “friend.” [...] These are random and slightly haphazard, so bear with me. I’ve been part of a few discussions the last few weeks that have resulted into me going back home with the ultimate question in mind: how do you monetize a community? Or rather – can a community even be monetized? [...] I’ve been thinking a lot about what really constitutes a social network. I found this amazing historical and pictorial representation of the launch dates of major social network sites in a paper authored by danah boyd and Nicole Ellison. While this is fairly accurate, I think has missed out a couple key movements in this [...] |
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