LifeStyle
Career advice I wish someone had given me.
I think my non-traditional career path is testimony to the increasing dissonance ambitious young self-starters like me have felt with the traditionally available career options. I do receive occasional emails from young graduates who are seeking career advice. Since I don’t have the bandwidth to share my learnings via email exchanges, this is a good [...]
Targetted beauty
A woman’s vanity case and her medicine cabinet are crowded places - with fancy tubes and bottles of all shapes and sizes clamouring for her attention. The American women spends an average of of $12K to $15K a year on beauty products and beauty treatments and with teh plethora of products flooding the [...]
A brand extension for soda manufacturer
In no time, fashion and beauty magazines will be buzzing about the new line of ‘innovative’ skincare from PepsiCo’s Aquafina brand.
Beauty and cosmetics are affordable luxury (last year the luxury market in USA grew by almost 27%) and Aquafina was extremely smart to have recognized this opportunity to allign their brand meaningfully with this particular [...]
Seed-embedded packaging
Last year, I featured an interview with Joshua Onysko of Pangea Organics. Pangea Organics is one of the fastest growing organic companies in North America. Since my interview, the company has released it’s latest innovation: seeds-embedded packaging.
Pangea’s seed-embedded packaging provides it’s customers with one more reason to use their products. Just soak the [...]
Beauty & Monopoly
Last November, household classic Monopoly partnered with Sephora to release a Monopoly-Sephora Edition. According to this news report, players can go to jain for a bad hair day, move forward to go for a manicure and pay fines for beauty faux-pas! Like the classic, this version allows you to claim territory over Sephora stores [...]
