This is a rambling of ideas and thoughts that have been floating in my head for the last few days. This morning, I read a very interesting piece in the NYT about an experimental study in a second-grade classroom at a charter school in Massachusetts where undergraduate students from Mount Holyoke College teach these children [...]
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Because of the instant-nature of my job, I often don’t find time to sit down, reflect and compute the bytes of information that I feed into my head daily via Twitter, Facebook and a number of other networks. I try not to lose focus of my personal goals as I gain more work experience and [...] Another terrific discussion on BBH Labs blog about the digital narrative: I don’t think that digital storytelling and the brand storytelling are necessarily divorced from one another. Infact, I’m not sure if a narrative-based digital campaign will be successful on its own. Narrative and a story builds over time. To think that digital [...] The Glass is Half FULL Brilliant! This is where the recession has its upside. Its pushing everyone out of their comfort zones. The PSFK Conference yesterday was kicked off by a very interesting panel on re-inventing healthcare and innovations in the industry. I have many thoughts on what I learned at the conference and so I’m breaking it up in several posts so that I can focus and collate my thoughts on each of the big ideas [...] As someone who works in the ‘creative’ industries, I find the word “creative” far too limiting in its scope. I am uncomfortable being termed a creative. In New York speak and in agency speak, a creative is someone who designs or someone who makes things. Graphic designers, fashion designers, product designers, sculptors, artists is the [...] My job mostly involves thinking/ consulting and being held accountable for it. Knowing my client’s problems, understanding the landscape and offering possible solutions that will meet the clients objectives. Of late, I’ve been tasked with work that involves a teensy bit of project management/ execution: problem solving on the go. And not million dollar client-related [...] Spotted on springwise.com – Authonomy is the output of the innovative minds at Harper Collins Publishing house. My mout is salvaiting with the idea of reading the books / excerpts already posted on this site! It is crowdsourcing for books. People/ Writers write about 10,000 words of their novel and upload it on this site. [...] I find it very hard to resist beautiful stationary – especially writing books. Yesterday while I was at Barns & Noble to pick up the last of the Twilight Series, I chanced upon this beautifully designed journals (see picture below) by a new company, “Working Class Studio.” Turns out, the studio is an innovative output [...] |
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