I get by with a little help from my friends

In a very Beatles mood these days. Last night, I had a wonderful call with a very good friend of mine. Infact, she was my first friend in New York and to this day, remains a strong inspiration for me. We started our careers together as interns for InStyle magazine. Our desks were next to [...]

Waiting eagerly for 2010

I am three full months early to make this proclamation but I am so ready for this year to be over. Personally, it was a very fulfilling year. Even professionally, my growth has been uncharted.  But creatively, I’ve never felt this empty before.

Writing is a difficult passion to sustain. It’s like I’ve run out of [...]

The Teen Vogue Brand

I just finished reading this insightful interview with Amy Astley, editor in chief of Teen Vogue. When I transitioned away from the magazine world into the digital realm in 2006, editors were just beginning to think about expanding the print versions of the magazine to the web. In less than three years, the survivor-magazines have [...]

Y Combinator’s Request for Startups: The future of content and journalism

I chanced upon Noah’s link to Y Combinator’s Request For Startups. Both the RFS’s hit home with me and I thought I’d take a few minutes to pen down my thoughts.

1The Future of Journalism – This is such a loaded query. What indeed is the future of content ? More importantly, what is the future [...]

Introduction to Perfumery by Anne McClain

This is one of the most interesting things I’ve done in New York – last night I attended an Introduction to Perfumery class last night at Meet. Hosted by the beautiful and amazing Anne McClain, I walked out of the class with a completely new appreciation and understanding of fragrance.

Let me tell you a little [...]

Have a safe trip home

I love this so much that I have to share it every possible way with everyone I know. This is a topic so dear to me, and so close to me that its amazing to see other talented people explore it – all across the world.

Dido asked film directors across the world to create video [...]

Why mobile marketing is more successful in India

This is a very simplistic argument, but hear me out.

When I moved into my new apartment, I subscribed to a bunch of Indian Television Channels via Direct TV. The channels I receive are MTV India, Star Plus, Star One, Star News, NDTV and some spiritual channel and a cricket channel. Needless to say, much of [...]

The graduating classes of 2009

I read this article expounding on the generational bad luck that the graduates of 2009 face ahead. With the economy in shambles, the graduating class also unfortunately face the terror of entering the real world: without the certainty or stability of a full-time job. The article also quotes a research study that ’suggests  that the [...]

Almost home

My empty house and my almost-furnished home. I still baffle myself with my idea of home.
I watched a random video on youtube this evening where Rahul Bose (Actor extraordinaire) spoke about Bombay. And it resonates so deeply with me. I was nodding in agreement the whole time I was watching the video. There is no [...]

Dsplaced – An online storytelling experiment

There is something about digital narratives. I spend countless hours on facebook everyday and marvel at the dazzling digiscape of human emotions, dreams and aspirations that paints and re-paints itself in form of text, visuals and videos within the Facebook confines each day. If the emotions expressed on facebook were visualized, it would quite beautifully [...]