Why this should be the future of beauty

I’ve been aware of this nifty little tool (Thanks to Jazmin) for some time now and everyday, I think – today, is the day when one of the massive beauty companies (read: L’oreal, Estee Lauder, P&G, LVMH) are going to license this technology and build it into their website. Why wouldn’t a color cosmetics company [...]

What makes people creative?

As someone who works in the ‘creative’ industries, I find the word “creative” far too limiting in its scope. I am uncomfortable being termed a creative. In New York speak and in agency speak, a creative is someone who designs or someone who makes things. Graphic designers, fashion designers, product designers, sculptors, artists is the [...]

Managing oneself

So my last plea for some advice didn’t yeild much

But I found this amazing Harvard Business Review article penned by management guru Peter Drucker. The article is called, Managing oneself. I read it at a bookstore but upon googling, I found a pdf online.

Drucker essentially laid out the framework in my head very [...]

The Body Shop needs better customer service training

I had a terrible and almost terrifying experience at The Body Shop store today. I love their products but after this incident, I am probably never stepping foot in their stores ever again.

Taking advantage of their annual sale, I shopped for a bunch of products. A few hours later, back in the car, I [...]

Thinking Art and Commerce

For a project at work, I’ve been thinking and re-thinking the notion of art, culture and commerce and what it means for corporations. I could swear I’ve fried my brain cells in thinking about this, but I may be finally getting somewhere… hear me out.

I was pretty ecstatic when I learned that Paris’s famous [...]

PSFK Evening with Rob Walker

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Q/A with Rohit Bhargava

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CaseStudy of a misguided brand – American Apparel

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Homeless Man Brand

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Bollywood marketing uses twitter

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