About

Hello and thank you for visiting my blog. I’m a Digital Strategist at JWT and an ex-journalist. I like to think of myself as a storyteller and a communications designer. I’m currently obsessed with figuring out and exploring the art of a digital strategist and what it means to be one.

I have 7+ years of experience as a Digital Strategist (both in-house and agency) working for leading brands such as BBC, American Express OPEN, Food Network, David’s Bridal, GE, T. Rowe Price & Macy’s. Professionally, I’ve spoken at Asian Women in Business; She Says & been a guest lecturer at The New School. More recently, I am a Curator/ Nominator for TED Ads Worth Spreading Initiative. I’m partnered with Raghava K.K, an artist I greatly admire, to curate ten pieces of advertisements in the Creative Wonder category. Creativity Magazine wrote about it here.

In a prior life, I was a fashion journalist. I’ve written for Allure, InStyle, Zink and a bunch of small publications in India. I’ve also freelanced for Lucky and W magazines. I love writing and I tend to write a lot on planes. I travel quite a bit too so my worldview and my stories are largely influenced by people and places I meet during my travels.

I believe in technology and its inherent power to change how we think, feel, see and act. I’ve been writing online since 1999 and have witnessed the evolution of web and how it has influenced and shaped our behaviors and expectations. As a strategist, a thinker and a writer, I approach both my personal and professional work within this context.

I live with my husband and best friend (www.ritheshmenon.com)  and with not nearly enough room for my books. I do not have a large shoe collection. In fact, I only find myself hopping for shoes when I break or lose a pair. Sorry – as a New Yorker, I had to make that standard and expected comment about shoes.

I love my Kindle.

I think faster than I can write and so I end up eating words. My grammar is O.K but my sentence construction skills are actually pretty rad.

****It is to be understood that views expressed on this site do not reflect those of my employer or my clients.

While I go dig for another (read: more professional) picture of me, enjoy this one with the lush Irish vistas in the background. This was at Connemara, West Ireland. One of my favorite countries in the world!