Digital Strategist Survey: What does the role entail?

***If you’ve arrived on this page after taking the survey – THANK YOU! ***

In the last few weeks, a number of you have reached out to me (via email, tweet or by commenting on my blog) regarding my recent blog post “Why the role of Digital Strategists needs to evolve.” (If you haven’t read this post, and work in digital, I’d love for you to read it and share your opinion)

In my post, I promised to continue exploring this and share my findings on my blog.  I’ve been having very interesting discussions with other strategists and folks in the industry about this role and what it means. These conversations led me to create this survey:

to test a few hypothesis. In particular, the goal of this qualitative survey is to draw a clearer picture of what exactly does a digital strategist do at their job. Where do they add most value and how is this role perceived at other agencies?

I’m hoping for at least 200+ responses globally so I’d appreciate it if you could take the survey and share it with your (digital) colleagues and encourage them to take this survey as well. I’ll also be grateful if you could post this survey on your Twitter and LinkedIn feeds. I will share the findings of this survey with you once they are available.

Thank you in advance

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