There’s enough commentary out there about the new interface changes of Facebook and its new Time-Line centered social activities. I had a thought this morning that I’m trying to reconcile and figured I’d share it here and see if anyone else shared my concern. I’ve had the timeline for a few days now and I actually quite enjoy it. But I wanted to play devil’s advocate and argue a different point of view.
Celebrating micro-achievements is a distinctly American trait. For example, celebrations such as pre-school graduations, middle-school graduations and such are a very American trait. I grew up in India and I can tell you when you passed one grade and entered another, it wasn’t (still isn’t) made a huge deal of. I don’t have kids but that’s how I prefer it. Why must children be rewarded for their job? Or what’s expected out of them? I’m not sure if I’ll be able to escape this trend once I have my own children and if I decide to raise them in this country.
But I’m using this anecdote to make a bigger point: every single milestone in America is magnified and turned into a celebration. (There are both positive and negatives to this)
Like many other companies, Facebook is an American company that has global users. And this is important to not forget. With its new time-line feature, it is essentially introducing this very American trait of celebrating micro-achievements to the world stage. Time-lines offer users an exaggerated sense of their life and its milestones. It gives them a platform to celebrate and commemorate the most insignificant details of their lives. (Yes it has its benefits but I’m playing devil’s advocate here so let me run with it.) This isn’t entirely alien to the Americans, it’s more of an extension of how they’ve been raised and taught to value. But to Facebook’s heavy users in other countries (and I’m only intimately familiar with the culture in India so I can only speak to that) what does this signify or symbolize?
Will we raise an entire generation of Indian children to think, talk and celebrate their micro-achievements as American children do? Will there remain a unique cultural imprint on these children that have been raised on a steady American diet of self-exaggeration ?
Also as my friend Ryan pointed out, do these exaggerated celebrations chip away at the real sense of achievement that comes from doing hard work and earning something?
Just something to think about. If you come from a different background or culture, I’d be interested in hearing your perspectives.