ROI on the handshake
May 16th, 2011 • Digital Content
One of the most profound anecdotes I recently read was on Rohit Bhargava’s blog about Charelene Li. Paraphrasing it, as is here:
During a presentation at the World Business Forum last year, Charlene Li, bestselling author of “Groundswell” as well as the brilliant new business book “Open Leadership” and a leading mind in how social technologies can be used for business, talked about this in her short presentation to a global audience of business people. At one point she asked all the members of the audience to shake hands with the person next to them. Then she asked them to describe the ROI of that handshake. It was a nice example of where the measurement problem lies – because most of us are not used to quantifying the value of social relationships and conversations
How do you define the ROI on a handshake? How do you further define it if you follow it up with a smile, a card-exchange, a hug? Something to think about.