Why Quora.com will be successful

Twitterati has suddenly recognized Quora and is wondering if it’s the flavor of the month. I joined Quora sometime ago and have found it profoundly useful. There are three main reasons why I’m betting on Quora.com.

1. Content: Quora.com has created a mediated space between Twitter and long-form blog content. Twitter took away the need to write thoughtful, long-form posts. Social media has created an opinionated culture that now demands a deeper level of discourse than 140 characters. Quora has not only validated, but bought back the need for long-form content. Because it is a very specific environment and framework, it actually enhances the user experience by creating mini-communities within one large platform. If Twitter is where we eat pop-corn, Quora is where we go for a glass of wine and some debate.

2. Quality: I’ve never been a fan of anonymous comments on blogs. It’s the same reason why I don’t trust answers on Yahoo Answers and any of the other Q&A sites. Quora.com requires users to identify themselves. When our personal reputations are at stake, it brings out the highest quality of responses and opinions that are well-thought out. What’s more is in most cases, these comments are qualified because you can see who is answering them. A question about AOL? No problem, Steve Case has answered it. I’d rather take his word over someone elses.

3. Ease of use: What’s best about Quora.com is that it balances all my interests and allows me to maintain with equal importance all facets of my personality. I can follow Questions about Creative Writing while I answer Questions about Social Media. My home-page mirrors caters to my interests and as a result, I’m more engaged and involved in the community than I’d be otherwise. There’s also the possibility of making new friends!

Summing it up, Quora is intelligent, smart and just what we needed 2011 to be about. It’s interesting to have followed the trajectory of massive social movements from Faecbook to Twitter and now, my bet is, Quora. Not fair to compare these platforms as they are starkly different, but I like how each of them serves a specific need without overlapping one another. Absolutely love it.

Your thoughts?

One Comment

  1. Pallav Mathur May 15, 2012

    Nice summed up article on Quora. We already have enough text on this Rising Star across the web but it has been nicely and briefly put by you in the above 3 points.
    The fourth dimension of Quora often missed excluding its Content, Quality & Ease of use is its reign in the Niche audience.
    Though compared with Twitter as a social platform and with Yahoo! Answers with the applicability, the latter clearly calls in for a bigger, uncontrolled and unrestricted audience, and thereby generating astounding ad clicks per person.
    But if Quora loosens up a bit and expands its user base to non technical masses as well, it can fly past yahoo answers and also pluck the chords with those who define CSS as “Caring Sexy & Sweet”, without trading low with its quality..
    Just a thought..!

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