… confounds me as much as you. And so on April 30th, I’m headed to the Future of Publishing Conference headed by University of Pennsylvania, Wharton School, to discover and learn what the leading practitioners are thinking and how they are approaching the content business.
This conference is jointly put together by Knowledge@Wharton, the Wharton Interactive Media Initiative and Wharton School Publishing with the goal of “examining new technologies and strategies that impact all facets of the industry to help bring actionable answers to publishing executives.”
Not only does the conference have an impressive line-up of speakers (Demand Media, Simon & Schuster, Fast Pencil, Conde Nast, etc) but the panels are well-designed to tackle one specific issue facing the content industry. While, I’m psyched to hear Martin Nisenholtz (he founded nytimes.com in 1995!) keynote the conference, you must also take a look at all the panels here.
I’m not a fan of concurrent panels because it’s difficult to decide which ones will offer most value (based on speakers, moderator and content) But I’ve decided to attend one panel where I learn something new and another panel, where I go deeper on what I already know. So to learn something new I’m planning on attending this panel on the future of books. Ever since I got my Kindle, I’ve been very surprised by how my own reading habits have changed (for the better). I’m curious to hear how the book industry is thinking about new platforms and pricing.
The Future of Books: (Designed to discuss new book platforms, new delivery methods for content and pricing models)
Ellen Archer, President, Hyperion Books
Brendan Cahill, VP and Publisher, Open Road Media
Steve Ennen, Managing Director, Wharton Interactive Media Initiative
Jason Epstein, On Demand Books
Ellie Hirschhorn, EVP and Chief Digital Officer, Simon & Schuster On Demand Books
Steve Wilson, CEO, Fast Pencil
The next panel I’m planning on attending is on Content Discovery & Promotion. This ties in close to my current work and interests. The panel is designed to explore how partnerships can help drive revenues, traffic and bring more visibility to content.
Richard Baum, Global Editor, Reuters.com
Pete Fader, Frances and Pei-Yuan Chia, Professor; Professor of Marketing; Co-Director, Wharton Interactive Media Initiative (moderator)
Jason Jaynes, VP Marketing and Product Management, Pluck
Seval Oz Ozveren, VP Finance and Business Development, Cuil
If you are planning on attending, buy your tickets now. Drop me a line as well – maybe we can meet up there!