Social Media for Small Business Owners

My talk about Social Media for Small Business Owners along with Morgan Johnston of Jet Blue was a huge success. I went in wondering if I needed to down a few shots of vodka before giving my talk, but turned out that I had a very attentive audience who was hungry to learn! And how!

Like I mentioned earlier, I wanted to focus on talk on giving SBO’s a framework to think about their social media strategies. I still think that was the right approach. The crowd was a mix of SBO’s at all levels – there were folks who had no idea what Twitter or a Fan Page was and folks who were still wondering how to use Linkedin.com to grow their business. While I found most of the attendees very warm and eager to learn, it was a little disheartening when a few still referred to social media as a quick solution to “send more traffic” to their site. You can’t lose weight without working out- how can you then gain the benefits social media offers without putting the time and effort into it?!

Anyways, here is the final presentation that I shared with the SBOs:

Social Media For Small Business Owners

View more presentations from Jinal Shah.
Would love to hear your thoughts. I was psyched that my presentation was featured on the home-page of Slideshare.net :)




One Response (Add Your Comment)

  1. Nice presentation–are you a fan at all of Hubspot’s approach to social media? Social media’s got a lot of hype, and Hubspot’s got great focus on lead generation rather than fuzzy “brand engagement.”

Leave a Reply

Formatting: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Other Entries

About

Making digital experiences JWT NewYork by day :: Making awesome stories @Untitled Productions by night :: Co-founded @Dsplaced ::

♥ Internet, Metaphors, Words & Traveling. In that order. Working on a book. Ask me about it

Like what you Read?