Social Media for Small Business Owners
March 3rd, 2010 • Social Media
My talk about Social Media for Small Business Owners along with Morgan Johnston of Jet Blue was a huge success. I went in wondering if I needed to down a few shots of vodka before giving my talk, but turned out that I had a very attentive audience who was hungry to learn! And how!
Like I mentioned earlier, I wanted to focus on talk on giving SBO’s a framework to think about their social media strategies. I still think that was the right approach. The crowd was a mix of SBO’s at all levels – there were folks who had no idea what Twitter or a Fan Page was and folks who were still wondering how to use Linkedin.com to grow their business. While I found most of the attendees very warm and eager to learn, it was a little disheartening when a few still referred to social media as a quick solution to “send more traffic” to their site. You can’t lose weight without working out- how can you then gain the benefits social media offers without putting the time and effort into it?!
Anyways, here is the final presentation that I shared with the SBOs:
One Response (Add Your Comment)
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Matt Daniels March 4, 2010at 7:27 am
Nice presentation–are you a fan at all of Hubspot’s approach to social media? Social media’s got a lot of hype, and Hubspot’s got great focus on lead generation rather than fuzzy “brand engagement.”