NYT has an amazing article today about the relationship between Internet and TV but mostly about how instead of cannibalizing the TV, Internet is actually bringing life back into the TV.
One of the main reasons this is happening is because of the “Second Screen.” We talk a lot at work about the second screen – which in essence is the idea that viewers increasingly watch TV while engaging in other activities either online or on mobile. Facebook and Twitter are allowing users to engage in chatter while watching television. And that in itself is extremely powerful.By becoming a part of the story, the audiences are effectively moving the story forward.
This year, NBC decided to show the Golden Globes live on both coasts for the very first time. And they want to repeat it with the Emmy Awards to enable viewers on both coasts to watch and (chat online) simultaneously.
This isn’t it, according to the article,
The Vancouver Olympics are shaping up to be the most-watched foreign Winter Games since 1994. This year’s Super Bowl was the most-watched program in United States history, beating out the final episode of “M*A*S*H” in 1983.
Amen to that, I say.
