I’ve been closely following newsletter marketing these days – while it’s tough to find out exact response rates and gauge effectiveness, I try to judge each newsletter from my own lens, or its uniqueness.
I found LifeBooker via a Facebook Ad and signed up for their deals and newsletter. Just today I recieved this email in mail promoting their free $12 gift certificate code.
What’s interesting to me is that LifeBooker shared information on how other customers used to code, thereby, booking massively discounted spa and haircut deals.
While the newsletter could use design more powerfully to convey this information, I thought it was really smart that they shared some ‘voyeristic’ data. That certainly got my attention.
What do you think? Have you seen other clever and unique newsletter marketing techniques?
