This is where the recession has its upside. Its pushing everyone out of their comfort zones.
DDB West created a snazzy, clever website for a new project “The Rebound Project” positioning themselves as an agency ready for a gaming project. In another instance, this months’ Fast Company issue carries a full-page advertisement (yes print!) by innovation consultancy Fahrenheit 212 making an open bid for interesting projects to work on for free*.
I don’t know if its working for either of them, but I have to applaud their efforts 
