Comments on: Re-inventing Healthcare http://jinalshah.com/2009/04/03/re-inventing-healthcare/ Socialization of the Web Tue, 18 May 2010 21:43:37 -0700 http://wordpress.org/?v=2.8.3 hourly 1 By: PSFK Conference NYC (Part 2): Building Healthy Brands With Heart « Rogue Planning http://jinalshah.com/2009/04/03/re-inventing-healthcare/comment-page-1/#comment-4660 PSFK Conference NYC (Part 2): Building Healthy Brands With Heart « Rogue Planning Fri, 10 Apr 2009 15:20:20 +0000 http://jinalshah.com/?p=569#comment-4660 [...] Jinal Shah has some interesting thoughts on her Constant Beta blog about Re-inventing Healthcare. [...] [...] Jinal Shah has some interesting thoughts on her Constant Beta blog about Re-inventing Healthcare. [...]

]]> By: Highlights from the PSFK Conference 2009 - Constant Beta http://jinalshah.com/2009/04/03/re-inventing-healthcare/comment-page-1/#comment-4655 Highlights from the PSFK Conference 2009 - Constant Beta Tue, 07 Apr 2009 15:24:39 +0000 http://jinalshah.com/?p=569#comment-4655 [...] The day kicked off with an amazing panel on Rethinking healthcare. My most important learning from this panel? Simplify complex problems using design and information. I wrote in more detail about this particular panel here. [...] [...] The day kicked off with an amazing panel on Rethinking healthcare. My most important learning from this panel? Simplify complex problems using design and information. I wrote in more detail about this particular panel here. [...]

]]> By: Jinal Shah http://jinalshah.com/2009/04/03/re-inventing-healthcare/comment-page-1/#comment-4654 Jinal Shah Mon, 06 Apr 2009 05:28:21 +0000 http://jinalshah.com/?p=569#comment-4654 Matt Daniels - You miss the larger point here. The conversation is not about whether Help Remedies have a cool product - this blog post was about a panel illuminating both sides of the coin, and not just the creative one. I KNOW Help Remedies products are awesome because I have used them. But I would have liked to understand their business model, not the packaging/positioning. Richard - I really appreciate you taking the time to comment on my blog. I love your products and have actually ordered them in the past for my clients (Electric Artists order for about 50 packages arnd Oct 08) But yes, I was eager to learn more both sides of the coin and was a little disappointed that the focus was more on the idea, and not the execution. Thanks again, for acknowledging my post. I look forward to your new packaging. Matt Daniels – You miss the larger point here. The conversation is not about whether Help Remedies have a cool product – this blog post was about a panel illuminating both sides of the coin, and not just the creative one. I KNOW Help Remedies products are awesome because I have used them. But I would have liked to understand their business model, not the packaging/positioning.

Richard – I really appreciate you taking the time to comment on my blog. I love your products and have actually ordered them in the past for my clients (Electric Artists order for about 50 packages arnd Oct 08) But yes, I was eager to learn more both sides of the coin and was a little disappointed that the focus was more on the idea, and not the execution. Thanks again, for acknowledging my post. I look forward to your new packaging.

]]> By: Richard Fine http://jinalshah.com/2009/04/03/re-inventing-healthcare/comment-page-1/#comment-4653 Richard Fine Sat, 04 Apr 2009 20:20:11 +0000 http://jinalshah.com/?p=569#comment-4653 Hi Jinal, We think you are right- the prices are too high. That is why the new line, when it launches next month, will be priced competitively (everything will be under $4.00) and will be available in much more mass distribution. We kept our prices high, and our distribution controlled as we only made a very small quantity of product last year as part of our "beta" launch. We'd have loved to talk about our business model, but the 5 minutes psfk gave us meant we focused on the idea and the problem vs. the details of our pricing structure etc. Still these are good and valid questions. Always happy to have a dialog with people about these issues. Richard from Help Remedies Hi Jinal,

We think you are right- the prices are too high. That is why the new line, when it launches next month, will be priced competitively (everything will be under $4.00) and will be available in much more mass distribution.

We kept our prices high, and our distribution controlled as we only made a very small quantity of product last year as part of our “beta” launch.

We’d have loved to talk about our business model, but the 5 minutes psfk gave us meant we focused on the idea and the problem vs. the details of our pricing structure etc. Still these are good and valid questions.

Always happy to have a dialog with people about these issues.

Richard from Help Remedies

]]> By: Matt Daniels http://jinalshah.com/2009/04/03/re-inventing-healthcare/comment-page-1/#comment-4652 Matt Daniels Sat, 04 Apr 2009 00:03:23 +0000 http://jinalshah.com/?p=569#comment-4652 I don't think that packaging is the only reason that people would use Help. I'd hope that the value proposition is stronger than "this package makes me feel cool." I spoke with a salesman for Help once, and I believe that they are attempting to push the product to a more mainstream distributor (i.e., Target). I don’t think that packaging is the only reason that people would use Help. I’d hope that the value proposition is stronger than “this package makes me feel cool.”

I spoke with a salesman for Help once, and I believe that they are attempting to push the product to a more mainstream distributor (i.e., Target).

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