http://jinalshah.com/2009/03/17/reinventing-reinnovating-b-school-programs/ Musings on digital branding, marketing and writing Sun, 15 Jan 2012 18:24:09 -0800 http://wordpress.org/?v=2.8.3 hourly 1 http://jinalshah.com/2009/03/17/reinventing-reinnovating-b-school-programs/comment-page-1/#comment-4600 Aki Kuwabara Tue, 17 Mar 2009 23:32:31 +0000 http://jinalshah.com/?p=560#comment-4600 Corporate/social/ethical responsibility matters not only for its own sake, but also for the long-term sustenance of relationship between a corporation and its customers, community, etc. It is thus in the corporations' interest to be ethical, because if recent cases of corporate malfeasance are any indication, unethical conducts will eventually come back to haunt them. Corporate/social/ethical responsibility matters not only for its own sake, but also for the long-term sustenance of relationship between a corporation and its customers, community, etc. It is thus in the corporations’ interest to be ethical, because if recent cases of corporate malfeasance are any indication, unethical conducts will eventually come back to haunt them.

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