I’ve been aware of this nifty little tool (Thanks to Jazmin) for some time now and everyday, I think – today, is the day when one of the massive beauty companies (read: L’oreal, Estee Lauder, P&G, LVMH) are going to license this technology and build it into their website. Why wouldn’t a color cosmetics company jump on this technology and install it on their own website and give women the ability and the freedom to sample the different colors?
Color cosmetics, like food, are products that people (read: women) need to touch, feel and sample. God knows, how many shades of blushes and lipstick I’ve had to try on my face before I found the one that looked good. And the funny part is that the one I end up buying was the one recommended by the MAC makeup specialist. I would have never thought that the color she recommended would look good on me. The point is, this tool would be a life-savior.
Sometimes I think that, while the social web is about connections, relationships and conversations – technology that enhances my experience with a brand will connect me better to it, definitely earn my loyalty and you know me – I will gloat about them 
The future of marketing cosmetics and beauty is not just about a facebook fan page and some blogger buzz – it is about actually using technology to solve the challenges of your business while making the end-experience a hundred fold more beneficial for your customers.
Btw, I am also surprised that taaz.com only has about 15.2K visitors/month. (Quantcast) Is it because not many women know about it? Is it because while women CAN experiment with the products and try on makeovers, they actually CANNOT buy the products that work directly from teh site?
I’d love to hear your thoughts – and what you think about taaz.com.
* Taaz.com is developed by a San Diego based photo enhancement company called, Photometria Inc.
UPDATE: Deepu John, VP of Marketing at Taaz.com was kind enough to reach out to me upon reading this article and further clarify some of the points I made above.
I thought I should answer your question about TAAZ from my perspective. In reality TAAZ has had Millions of women try the experience since we launched. Taaz.com has indeed received millions of site visitors. Taaz.com has also partnered with instyle.com to power their Hollywood Hair Makeover (http://www.instyle.com/instyle/makeover). They also worked with Sephora and powered the makeover aspect of Sephora’s 2008 Holiday Ecard, “Mistletoe Makeover” at http://mistletoemakeover.com
He was also kind enough to point to me a selection of press releases about taaz.com - http://www.newspad.com/all?q=taaz&hitsPerPage=20
I have reached out to him with additional questions and will update as I receive them.
