Comments on: Why mobile marketing is more successful in India

By: Raju

Raju — Mon, 28 Dec 2009 05:54:01 +0000

Hi.

Its very useful thoughts….

Raju (India, Santacruz)

By: Sibin

Sibin — Sun, 22 Feb 2009 20:33:14 +0000

I dont know if we really support the constant barrage of ads in our face, but I guess we really dont have a choice. For instance, I really cant figure out how people like my family can watch the regular and famous serials on TV which are supposed to be half an hour long, but ends up being mostly 10 minutes of the serial with the remaining 20 dedicated to advertisements.

By: Jinal Shah

Jinal Shah — Thu, 19 Feb 2009 21:03:50 +0000

Thanks. I think I need to explore it further though.

By: Prashant

Prashant — Thu, 19 Feb 2009 10:07:27 +0000

Though simplistic, you still have a point… there is still no concept of privacy in India as it has been laid out by our thousands year old culture. As be become more modern and ape the west, we are slowly getting to know what space is all about.

By: Anjali

Anjali — Tue, 10 Feb 2009 22:24:08 +0000

Very interesting post. I agree with your hypothesis. Never thought of it that way before, but maybe we ARE conditioned to accept it in India!!

By: Jinal Shah

Jinal Shah — Fri, 06 Feb 2009 22:32:26 +0000

Hi Ideasmith – yes! Will so do. Its interesting to explore.

By: Jinal Shah

Jinal Shah — Fri, 06 Feb 2009 22:31:59 +0000

I agree with you about the commuter culture – but regarding commuter culture in India and its relation to mobile adoption – I’m not sure I see a huge co-relation just yet. Simply because, while sms has always been huge, internet/ email and web are services that just catching on and that too – only among the educated elite in India. (mostly city dwellers)
Japan, on the other hand – you are absolutely right.

I also think that the the policies around mobile industries in India are very user-friendly than they are here in the States. (My phone bill could make me bankrupt here!)

By: IdeaSmith

IdeaSmith — Thu, 05 Feb 2009 12:11:43 +0000

I like the thought. Take it furthur.

By: Aki Kuwabara

Aki Kuwabara — Mon, 02 Feb 2009 23:10:05 +0000

Correct me if I’m wrong, but I assume that people in India depend on mass transit as a primary mode of transportation: I think that this “commuter culture” underlies the mass adoption of mobile web and subsequent success of mobile marketing in countries like India and Japan. When people spend time commuting on public transport, they turn to mobile device to check their messages, surf the web, take care of personal business via wireless transactions/payments, etc. Personalization and relevance of content delivered by marketers is crucial in places like Japan where privacy matters. On the other hand, I guess marketers can get away with blatant self-promotion in India, like you mentioned.