I find it very hard to resist beautiful stationary – especially writing books. Yesterday while I was at Barns & Noble to pick up the last of the Twilight Series, I chanced upon this beautifully designed journals (see picture below) by a new company, “Working Class Studio.” Turns out, the studio is an innovative output of Savannah College of Art & Design. From the website, “Working Class studio is a product development venture of the SCAD that cultivates and promotes the work of talented SCAD students, alumni and faculty artists.” What an amazing concept. It reminded me of the Design Manifesto I had stumbled upon of Central Saint Martin’s College.
By launching this division, SCAD, a strictly creative and fine arts educational institution, is displaying more business sense than even the best B-Schools. Instead of teaching/ preaching creativity for creativity’s sake, SCAD is taking it a step further and teaching creativity for productivity’s sake. I’d like to wager a guess that participating students emerge as smarter business-men and women, and not just better creatives. Great call, SCAD!
