I came across Fat Pig Chocolate Bars on some random blog and absolutely fell in love with the sheer irreverence and unexpected little surprise of this brand. A little more digging revealed that the creator of the brand is actually a creative agency called, “The Brooklyn Brothers.”
Their approach to doing work is lovely – while they do have a set of clients, they also create and launch and build their own businesses, like Fat Pig Chocolate!
They’ve also written a childrens story book and created (with the help of a partner) a pill that helps reduce menstrual pain. Talk about creating products on two ends of the spectrum.
This industry shift from ‘creating for clients’ to ‘creating for us’ is not particularly unique or new. Creatives want to create – and almost every creative I’ve met in this industry is constantly working on atleast two personal projects at any given time along with their full-time job. A few agencies are partaking in the intellectual property rights to the new products and services they create for their clients so everyone can share the benefits. I think that model has some flaws, but the nature of innovation is such – to constantly push the envelope and experiment. Sometimes, the success is fame and money, sometimes the success if a good lesson learned.
In the meantime, shall we enjoy Fat Pig? 
