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Combining commerce with social goodness

Picture_4My previous employer Advanta launched a new credit card in partnership with Kiva. To refresh your memory, I was a part of the kickass team that launched Ideablob last year at Advanta. The newest project that Advanta has unleashed and my dear ex-colleagues worked on is the KivaB2B business credit card.

Kiva.org is the world’s first peer-to-peer microfinance platform that allows US-based folks to lend money to entrepreneurs and small business owners in developing countries. Advanta, is one of American’s largest credit card issuer in the small businesses market. A marriage between the two was inevitable!

For every loan an Advanta card-holder makes to Kiva, Advanta will match the loan amount dollar-for-dollar. American small businesses will in effect, help out small businesses in developing countries without spending any money at all!

Hats off to the visionary Innovation Group at Advanta  :) It is little efforts like these that makes a company special. I will be following their success closely.

PS - I love the credit card design too! My friend, the brilliant Israeli film-maker and designer, Michal Levy designed it.

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I believe in a set of values I cannot live by. I set high goals for myself, I seek perfection, dream of exotic faraway places. But ultimately, what I long for isn't far away at all. Its in my own backyard. Imperfection charms me, familiar things move me... a celebration of what we have, instead of what we long for- that for me, is glamor. -Isabella Rossellini