CONSTANT BETA

My previous employer Advanta launched a new credit card in partnership with Kiva. To refresh your memory, I was a part of the kickass team that launched Ideablob last year at Advanta. The newest project that Advanta has unleashed and my dear ex-colleagues worked on is the KivaB2B business credit card.

Kiva.org is the world’s first peer-to-peer microfinance platform that allows US-based folks to lend money to entrepreneurs and small business owners in developing countries. Advanta, is one of American’s largest credit card issuer in the small businesses market. A marriage between the two was inevitable!

For every loan an Advanta card-holder makes to Kiva, Advanta will match the loan amount dollar-for-dollar. American small businesses will in effect, help out small businesses in developing countries without spending any money at all!

Hats off to the visionary Innovation Group at Advanta  It is little efforts like these that makes a company special. I will be following their success closely.

PS – I love the credit card design too! My friend, the brilliant Israeli film-maker and designer, Michal Levy designed it.