Social Internet

Drawing from history

Last weekend, I watched a new Bollywood movie based on the life of the Mughal Emperor Akbar. King Akbar  often dressed as a regular layman to see and his listen if his subjects were happy. He believed that he could only understand true sufferings of his subjects if he was amongst them and not isolated in his castle. Akbar would then return to court and act upon his observations to make his kingdom happy and satisfied.

I re-tell this story because it is a great metaphor for what brands should be doing right now. The Web has made connections and communications fluid, abundant and easy. So if you are a brand - chances are, your customers are talking about you online. And the only way you can keep them happy is if you are listening and more importantly acting upon what you listen.

Happy tuesday!