Bollywood marketing uses twitter
November 1st, 2007 • Marketing/ Advertising
I had a weird notification on twitter today.
“Saawariya” is following you.
Saawariya is a movie. 
As a marketer, twitter marketing is one of the recommendations we often use for clients but I didn’t expect bollywood movie markters to be so savvy.
Only, I quit twitter because of such marketing campaigns destroying the network’s social stock.
Sigh.
3 Responses (Add Your Comment)
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yes its true…..I was out of trap…
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– wish they did something more intelligent though. The idea of using Twitter is not bad, particularly for reaching people of Indian origin overseas, but as usual what everyone misses out is ‘think engagement’ and resorts ultimately to Spam.Cheers.
R
the bollywood industry doesnt take too kindly to non traditional methods of marketing yet…the farthest they have gotten is making a website in the form of http://www.themoviename.com, but they dont think too much of marketing the site furthur.