Bollywood marketing uses twitter

Jinal Shah » 01 November 2007 » In Marketing/ Advertising »

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I had a weird notification on twitter today.

“Saawariya” is following you.

Saawariya is a movie. :-|

As a marketer, twitter marketing is one of the recommendations we often use for clients but I didn’t expect bollywood movie markters to be so savvy.

Only, I quit twitter because of such marketing campaigns destroying the network’s social stock.

Sigh.

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3 Comments on "Bollywood marketing uses twitter"

  1. admin
    V
    02/11/2007 at 5:07 pm Permalink

    the bollywood industry doesnt take too kindly to non traditional methods of marketing yet…the farthest they have gotten is making a website in the form of http://www.themoviename.com, but they dont think too much of marketing the site furthur.

  2. admin
    Biotechnologist2020
    12/11/2007 at 6:13 am Permalink

    yes its true…..I was out of trap…

  3. admin
    Rajesh
    12/11/2007 at 11:29 pm Permalink

    :) – wish they did something more intelligent though. The idea of using Twitter is not bad, particularly for reaching people of Indian origin overseas, but as usual what everyone misses out is ‘think engagement’ and resorts ultimately to Spam.

    Cheers.

    R

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