LifeStyle

Targetted beauty

A woman’s vanity case and her medicine cabinet are crowded places - with fancy tubes and bottles of all shapes and sizes clamouring for her attention.  The American women spends an average of of $12K to $15K a year on beauty products and beauty treatments and with teh plethora of products flooding the market, there’s always room for something niche, something targetted, something overlooked. Signal micro-segmented and highly targetted beauty products. Targetted by demographics, lifestyles and climates among other segments.

Mama Mio, one such new company, produces a highly targetted line of products to a highly targetted group of women: pregnant women and recent moms.  I think Mama Mio has very cleverly created products for specific needs of pregnant women (itchy skin, body aches, toning etc) (It helps that they don’t take themselves too seriously. Their irreverent product names (that are also achingly obvious) Boob Tube, the Tummy Toner and Stretch Mark Minimizer set the tone for the brand.)

I cant gaurantee whether the product works, but the brand will atleast be picked up from the department store counter and make it’s way to the famed medicine cabinet- of that, I am sure.