PocketChange NYC
February 9th, 2007 • Culture Briefings
PocketChange is yet another fashionable, sexy-savvy, inner-circle newsletter to have launched in New York. PocketChange covers New York city’s most expensive goods and services. From the most expensive tuna roll to baked potato and brazilian wax to personal shopper.
I think the concept is very interesting and with the growing luxury/aspirational market, the newsletter has tremendous potential.
Check out their scandalous promotional ad in New York magazine. On Wednesday night, PocketChange NYC held a speed-dating session ONLY for extremely wealthy men and extremely hot women.
High-schoolish, but spot on.