Visual DNA networking

January 24th, 2007 • Social Media

Imagini, has to be the next coolest thing after Flickr. Based wholly on the premise of ‘ A picture paints a thousand words," Imagini uses brilliant images and photographs to decode personalities.

For example, in the screenshot above, one of the first questions you will be asked is, ART IS and instead of four to five choices that usually read like 1) monalisa 2) pantheon 3)something i don’t understand, etc Imagini gives you a selection of 15 different images. You pick an image that resonates most with you. A dozen such questions later, you are presented with a cool book called your Visual DNA. Check out this book below!

But the smart folks at Imagini are not limiting the use of this technology to decodifying personalities. They provide this tool to measure behaviors of web-users. By tracking their motivational and aspirational responses, Imagini claims to better decode the web-shopper to potential clients like Mircosoft, Vodafone and Nectar.

In the last one hour alone, I’ve forwarded this link to about six friends and family. It’s such a novel idea! I’d definitely be more likely to fill out a visually enticing survey opposed to those dodgy ‘multiple choices’ and ‘on a scale of 1 to 10, rate this..‘ Although I can’t be too sure about the quality and authenticity of the results of such a survey. I’m sure the Imagini folks are hard at work on it.

Another super cool feature Imagini offers is it’s Gift-Finder. Based on a similar pattern, you answer about a dozen questions visually (either about yourself or your friend, depending who you are buying a gift for) Once you are done answering, it decodes your personality and offers you a page full of gift choices!

It’s such a remarkable technology that I wonder how no one thought of this before.

I’m not sure what else is on their agenda, but whatever is next, I can gaurantee it won’t be disapppointing. (to say the least) Oh and btw, Imagini is not a Silicon Valley wunderkid, for a change, this groundbreaking idea comes from across the shore…London

PS- The results you see on the screen-shots are not mine.

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