Update: Engaging the olfactory sense
October 31st, 2006 • Marketing/ Advertising
Reflecting on my older post about Olfactory branding– I’ve been following this trend with great interest. Check out other recent developements:
PSFK mentions Fuwarinka Gum that upon chewing, gives your skin a mild sweet scent. And then there was the Five Hotel in Paris that diffuses scents to match your moods. I also read about a particular perfumier who was commissioned to create a signature scent for a major luxury retail chain store. Stores like Wal-Mart and Krogers are also jumping into teh game as are candy giants like Mars. According to Ad Age, Mars recently employed the use of scent technology at its M&M world retail stores and Pepsi published its black-cherry vanilla scent in an ad. in People Magazine recently.
How long before scent-technology overpowers the other points of appeal?