By offering free episodes of it’s most popular showsABC has probably made the best decision a TV network can in this day and age. Last season, I downloaded episodes of LOST from itunes for $1.99 per episode. Now, I can watch most of my fave ABC shows online for free, with only four 30 seconds long sponsored advertisements. Two minutes of advertising in about 40 minutes of programming is absolutely acceptable to me. If this became the norm, I’d forgo TIVO anyday.
There is much debate centered around ABC’s decision to broadcast shows online. Some call it an experiment, some think this is the future of television. I checked out the site traffic to spot any irregularities. The Alexa chart displays the usual waxing and waning of a program cycle so it is difficult to say if the online videos have bought in extra traffic. Until we have solid figures from ABC and a word from their advertisers, lets just relish this new developement!
In the UK there is an equivalent of TiVO that is way too expensive an option for the everyday (wo)man. I do agree however that downloading them from itunes or a network is a viable idea. Technology mainly rocks!
Cool