To be filed

Mobile Fashion

Call it the inevitable.

I remember reading in Vogue about Melania Trump’s wedding. A photograph that made a lasting impact on me about the extent of rarified lives and luxury that exists in the upper echeleons of the society was the photograph with Melania seated majestically on a luxe leather chair and jewelers from Fred Leighton, Harry Winston, Chopard, Vivid, Van Cleef, Bulgari…. and the rest standing around her wooing her to choose their jewels over anothers. As though the lioness couldn’t be bothered with running on the field preying on her meat– her minions gladly bought her the meat on a silver plate.

With Caravan, it’s changing. Soon the middle classes in America will be fed tiny morsels of the high end luxury.  Caravan expects to reach $700,000 in sales this year. The concept? Peddle designer clothes to the customers instead of having them come to you. This mobile facility offers them the advantage over other stores: if business is not so well in a particular area, all they have to do is drive to another. That Caravan peddles high-quality designer clothes is not rich– whats rich is that it brings them to their customers. Who wouldn’t kill for that kinda service.

piff.

So