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Branding Potter

By Jinal Shah ⋅ July 19, 2005 ⋅ Post a comment

I just finished reading the New Harry Potter book and I dreamt of magic wands and purple robes all night. Harry Potter has become a  brand within itself– infact, the true test of a strong brand is when others try to capitalize on it.

At most Borders book-stores, the Harry Potter book is strategically placed on a table with other related magic fiction books, an unofficial Rowling autobiography, dragon stories, Potter memorbialia, stickers, wands, robes…etc,etc, All these authors and manufactuers hoping to be so well positioned next to the new Potter book!

Harry Potter stories are the kind that make everyone think: ahh, I could have written it, but only she thought of it before me! I love Potter, I love what is has become, and sincerely, kudos to Rowling!

Related article at brandchannel.com

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I believe in a set of values I cannot live by. I set high goals for myself, I seek perfection, dream of exotic faraway places. But ultimately, what I long for isn't far away at all. Its in my own backyard. Imperfection charms me, familiar things move me... a celebration of what we have, instead of what we long for- that for me, is glamor. -Isabella Rossellini